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The Hanley launches ‘Freddie'
 
16 October 2010

The Hanley Building Society has launched a new marketing awareness campaign to promote the message ‘We’re Lending’. ‘Freddie’ the Fiesta will be out and about on the roads in Staffordshire until Christmas.

Commenting on the campaign was Rob Hassall, Marketing & E-Commerce Manager

“There hasn’t been a day in the past year that the media hasn’t reported on stories relating to the inability to get a mortgage. At The Hanley we have been constantly open for mortgage business and were trying to break the perception that it’s impossible to get a mortgage.

Our business is in great shape and we want to get the message out to our local customer base in Staffordshire that The Hanley is well and truly active in the mortgage market.

We have a great range of products including a national best buy discount mortgage and a local first time buyer mortgage.”

“Freddie” is a combination of work by Staffordshire based design agency Jack Design Ltd, Afford-Rent-A Car and The Hanley’s Marketing Department.

Pictured below is Freddie - The Fiesta

Freddie The Fiesta