We shall be making history with our on-screen debut this week.
With our rebrand in full swing, we are really ramping it up with TV advertising for the first time in all of our 164 years.
This will help to showcase our new identity to local people. The new brand identity reflects our commitment to providing the best possible range of mortgages that we can, savings and investment backed by trusted advice.
As a mutual business with a long legacy, it became fundamental that our new brand should convey our heritage and the elements that have given us the foundation to grow over the years.
Consequently, the idea to feature a Shield to represent us was born. A Shield promotes strength, a tool to battle the elements thrown at it and a symbol of protection – looking after those that stand with it. It was also important to ensure the new brand engages the younger generation and promotes a modern image.
The new brand which was developed locally by Strategi Solutions. Lyn Rowe, Director at Strategi commented “We are delighted with the new brand identity for the Society. Hanley Economic has a great heritage and we wanted to ensure this was incorporated into the refreshed brand.
As we continue to roll out the new brand across our 7 local branches and online platforms, customers will see a fresher approach in their local branch. We will also run our first TV campaign on the Sky TV network beginning Friday 16th February. The advert which was filmed in the local area combines the new brand with the promotion of our award-winning first time buyer mortgage service. We enlisted the help of our very own branch assistant, Jo Hield to play the adviser. She took to her role brilliantly and we are thrilled to have our very own member of staff feature in the production. We are really proud of the outcome of the advert and the lovely light-hearted storyline which hints at our mortgage process. We cannot wait for you to see it and of course, would love to hear your feedback.
Want to see our advert now?
The advert can also be viewed in our video section here.