With our current brand reaching the grand age of 17 and its dilution over the years, it became clear to us that it was time for a refresh.
To underpin this makeover, we engaged in research amongst members, our social media followers, staff and the general public stretching around our seven branches.
From here, the brand design process began.
Priding ourselves on our heritage which stretches over 163 years, it became fundamental that our new brand should convey this and the elements that have given us the foundation to grow.
Consequently, the idea to feature a shield to represent us was born. A shield promotes strength, a tool to battle the elements thrown at it and a symbol of protection – looking after those that stand with it. At first glance the ‘h’ which is at the core of the shield would appear to simply be the ‘h’ from Hanley. However, it groups together the core values that make up our brand, it displays the makings of our journey that has gone from strength to strength which brings us to now, the current day.
Honest, helpful, heritage and hard-working are just some of those attributes at the centre of us, our Hanley Economic Building Society.
With a special thank you to Strategi Solutions who have created, developed and are part of the roll out process of our new brand.
