About the Race…

Since 1982, the Potters ‘Arf has been an iconic local event held every year in the heart of the Potteries, Stoke-on-Trent.Originally a full marathon starting in Burslem, the race evolved over the years and is now the ‘Arf marathon we know and love.

We retrun for the main event this year, on Sunday 14th June 2020.

The route is 13.1 miles, starting and finishing in Hanley Town Centre. Entrants will face the infamous “Heartbreak Hill” on Milton Road, the toughest part of the race. All along the route, entrants will see the support from local people giving you that extra buzz when you need it most!

Hanley Economic returns as Headline Sponsor…

Hanley Economic Building Society remain as headline sponsor for the 13th year in a row! As a local organistaion, we want to support local poeple, local businesses and local events! The iconic Potters ‘Arf highlights Stoke-on-Trent, our homeland, like no other event.

We support the event with volunteers, hosting planning meetings, organisation, promotion and running costs!

The Society is joined by supporting sponsors

Tree of Life

At Tree of Life we are passionate about helping to Make Health Easy for our customers, staff and our local community which is why we’re proud to sponsor the Potters ‘Arf Marathon 2018.

The UK’s largest wholesaler of natural, health and wellbeing products Tree of Life is based locally in Newcastle-under-Lyme and has been supplying to retailers large and small for over 20 years.

Stocking over 900 brands we provide our customers with access to a wide range of products including organic, gluten-free & free-from, healthy drinks, vitamins, minerals and supplements, sports nutrition and superfoods.

Our Tree of Life brand offers a broad range of products from store-cupboard essentials such as cereals, dried fruit and nuts, seeds and beans to Organic Superfoods to add a nutritional boost to meals and drinks, and Organic Snack Packs perfect for a healthy snack on the go. Tree of Life Gluten Free Organic Pasta and Sauces are made in Italy from the finest and freshest ingredients, reassuringly free from gluten, wheat, eggs and dairy without any compromise on taste.

Tree of Life Natural Spring Water is proud to be the official water supplier to the Potters ‘Arf 2018 keeping everyone healthy and hydrated along the course. It’s sure to be another great event and we’re looking forwards to cheering on all the entrants and inspiring our community to take part and enjoy the day!

Tree of Life provide the thousands of water bottles needed for the ‘Arf.

Bee Active

Established in 2013 by brothers Ben & Bobby Mills, we have created a real ‘BUZZ’ with our innovative approach to physical education and Ofsted registered school holiday spots clubs. This has led us to extend our services to some exciting new areas, including gentle exercise for the older generation, birthday parties, celebrations, special events and commmunity sessions to name a few.

Our dedicated team of coaches are fully insured, DBS checked and trained in First Aid and Safegaurding Children, Togetherm they have helped us to build a solid reputation as Staffordshire and Cheshire’s leading provider of sports and physical activity. We are professional, creative and provide a high quality service that people are happy to recommend.

We have enjoyed the recogniton and success we have achieved so far and hold high hopes for the future of Bee Active! We hope you enjoy taking a look around – please get in touch if you would like to know more about us.

Bee Active support the event with promotion, organisational assistance and with our junior event.


Here at Envisage we don’t just build exhibition stands, we build an immersive three-dimensional representation of the brand and it’s story. Our talented team are on hand to design, build, manage and deliver your next brand experience and we firmly believe that we are the perfect partner if you are looking to transform the way that you engage your target audience. Only when we have fully investigated your goals, can we start to collaborate with you and your marketing effort to create brilliant solutions that will transform the way that you deliver your stands for your company, backed up with guarantees that our experience and credentials offer.

Envisage are proud to be sponsoring the Potters ‘Arf marathon again in 2020. Based in Stoke-on-Trent, we take great pride in supporting local charities, given the amazing contribution they make to our local community. We are also looking forward to raising as much money as possible for our chosen charities Donna Louise and Douglas Macmillan by putting together a team of runners! We feel it’s important to take the opportunity to give something back.

Envisage support with organisation of the event as well as the much needed signage for the course.

APT Apprenticeships 

HAPT Group was formed in Stoke-on-Trent in 2013 by two local business owners to create a high-quality health and safety training provider. The service provided to new, emerging and established businesses has long been acknowledged an an important part of our continued growth. The Group’s clients include sole traders, limited companies, partnerships, charities, community organisations, co-operatives, social enterprises, public sector partners, futher and higher education instituions and PLCs with turnovers ranging from less than £4,000 a year to those exceeding £4bn through Health & Safety training, Apprenticeship Provision, Consultancy and Recruitment from our 21st Century headquarters in the heart of Stoke-on-Trent.

APT support financialy and provide health and safety advice on the event.

Thinking of running for charity?

Run with Team Dougie Mac

Dougie Mac is proud to be one of the associated charities of the Potters ‘Arf Marathon.

Each year the hospice reaches out to hep and support a staggering 3,500 local people which would not be possible without the support of people like you.

Over the past 10 years, an amazing 607 participants have ran in the Potters ‘Arf collectively raising a phenomenal total of £192,555 for the hospice.

Every year we are amazed by the support of our runners – we would be honoured to welcome anyone who would like to join Team Dougie Mac to run for us to raise funds.

To join the 1000s of runners who have already represented Team Dougie Mac at the Potters ‘Arf please visit fundraising.dmhospice.org.uk, please call the fundraising team on 01782 344359 or email fundraising@dmhospice.org.uk

The Donna Louise Trust

The Donna Louise provides a lifeline to hundreds of families across Staffordshire and South Cheshire who are facing every parent’s worst nightmare, the heart-breaking knowledge that they will almost certainly outlive their child. We provide specialist care and support services for children and young people with life-limiting conditions, due to illness or injury, from birth until they no longer need us. Our services are free of charge and we rely hugely on the kindness and generosity of the local community to make this possible.

We’re a registered charity mainly financed by voluntary contributions. Our care services are available 24 hours a day, 365 days and cost £4.5m a year to deliver. There is no charge to families using the service. We rely on generous support to fund the important work we do and without those donations we simply wouldn’t exist.

We work alongside families to help them identify how we can support them in the care of their child or young person. We provide the care and support that they and their families need, wherever and whenever they need it – at the hospice in Trentham, or in their own home.

We often fail to think about the impact a child’s illness can have on the whole family, who often themselves provide constant care around the clock. But with the help of the dedicated, specialist team at The Donna Louise none of our families need to go through this alone.

Every moment a child spends with us is precious. We tailor our package of care to provide the best possible care and support, always shaped by the changing needs of the children and families that we serve, so that they feel informed supported and involved, to a level that suits their individual medical, emotional and spiritual needs.

Our overarching aim is to bring our families a sense of normality, so often taken for granted by us all, to help them remember that they are parents first and foremost and carers second, which is sometimes forgotten or overlooked.

Don’t forget, if you sign up to take on the Potters ‘Arf you are entitled to a FREE running vest. Please email hello@thedonnalouise.org for more information!

Please take a minute (1:29 to be precise!) to watch our video and find out what The Donna Louise means to our families in three words: CLICK HERE

Check out our events here: Events Calendar

Check out our challenges here: Challenges Calendar

Visit our website to find out more about how you can get involved in making a difference: CLICK HERE

Potters ‘Arf Marathon